Adidas Sports Bra Ads Banned by ASAThe ASA‚ the Advertising Standards Authority‚ has banned all adverts for sports bras that display bare breasts. What did the ban mean for women's bodies and what does it mean for the advertising industry? In this article‚ we'll explore the Campaign to Ban Explicit Nudity in Advertising‚ and the impact that the ban will have on women's bodies on social media.
ASA bans Adidas bra adverts showing bare breastsA string of Adidas ads‚ including a tweet and posters‚ featured bare breasts. While the images were meant to promote diversity and body acceptance‚ they were also widely condemned by consumers. As a result‚ the Advertising Standards Authority (ASA) has banned the ads. The ad campaign featured 25 pairs of uncensored breasts on a poster‚ and blurred nipples in an out-of-home advertisement. According to the ASA‚ the adverts had not targeted young women‚ nor did they contain explicit nudity. However‚ the company did say that the photos were cropped for their models' safety and to avoid sexualization. The agency behind the ads also said that it had consulted the CAP's copy advice team about the adverts‚ which advised against promoting sexuality in such an untargeted space. The ASA upheld complaints about the two Adidas ads that showed bare breasts. The company said that it should have carefully targeted the adverts as the images were likely to be seen as explicit nudity. In addition‚ the ASA said that the advertisements should only target women who will buy their products. The ad campaigns were widely seen‚ so people of all ages and backgrounds would see them. The ASA also said that the Twitter account used in the adverts was organic and not paid for. However‚ the company's social media account showed pictures of bare breasts‚ and was likely to cause widespread offence. The company says it stands 'proudly' by the message it conveyed in the adverts. The brand said that the decision is also applicable to 'untargeted' use of creative. The ban came after a string of complaints about the ads. The ad campaign featured women with bare breasts in an effort to promote diversity in sports bras. It appeared on Twitter and select large poster sites in the United Kingdom. Despite the widespread criticism‚ the ad campaign has already been launched internationally. It has caused a backlash and is the latest in a string of campaigns by companies that want to make advertising more acceptable to the general public.
Campaign against explicit nudity in advertisingThe Campaign against explicit nudity in Adidas sports-bra advertising has ruled that two of Adidas's latest ads breach the CAP Code's rule on harm and offence. These images depict naked women in a way that is inappropriate for children‚ as well as for adults. The company has since changed its advertising campaigns to ensure that they don't contain any explicit nudity. However‚ the campaign hasn't stopped there. The images were cropped to protect the models‚ but they were still considered inappropriate. The company argued that the images were not explicit‚ but rather were cropped to ensure that the ads did not objectify women. In addition‚ Adidas halted the ads from being displayed near schools and religious buildings to avoid the risk of offending young people. The company also took the ads down after Twitter said that the images were organic tweets. This year's Adidas campaign featured a photo wall of naked women's breasts. The campaign was banned by the Advertising Standards Authority after complaints were made. The ad‚ which featured images of twenty breasts in a grid format‚ was banned in the U.K. after the Advertising Standards Authority received 24 complaints regarding the image. The agency found that the images were offensive‚ harmful and gratuitous. Adidas has since issued an apology to the public. The campaign was launched by Adidas to promote its new 43-size sports bra range. The campaign's tweet and poster featured bare breasts and a hashtag that read Support is everything. While the campaign was widely praised by consumers‚ many criticized it and tweeted against it. The campaign was subsequently banned by the Advertising Standards Authority (ASA) and replaced with a video of fully clothed women working out in sports bras. In response to the campaign‚ Adidas received 24 complaints‚ accusing it of sexualizing women. The campaign was also deemed inappropriate for children‚ with some images displaying women with their breasts exposed in public places. A few people questioned the relevance of the images‚ while others praised it as a feminist solution. In all cases‚ the campaign's goal was to increase the sale of sports bras. The campaign against the controversial ads is important for women and the LGBT community‚ because it represents women of all sizes. The subsequent banning of the ad shows how far women are being censored. Recent social media posts have also been shadowbanned‚ as images of women's breasts have been removed from public view. In one case‚ a woman with breast cancer posted a video of herself getting 3D nipple tattoos‚ and Madonna had her photo deleted because only a portion of her nipple was visible.
Impact of ban on women's bodies on social mediaSince early 2018‚ social media giants have been intentionally silencing women's posts on their platforms. While these social media giants argue that they're protecting users‚ these policies actually discriminate against certain bodies‚ including Black and plus-sized bodies. Women's photos are flagged for inappropriate content based on their arousal or action‚ but men's posts are often flagged based on their blatant intention. Facebook and Instagram recently loosened their no-naked policy. Breastfeeding mothers can now post pictures of their nipples when nursing their babies. While this is a welcome step forward‚ the ban continues to exclude other forms of female self-expression and perpetuate the idea that a certain body type is acceptable. On the other hand‚ a recent case of Instagram removing photos of naked women shows that the ban on the images has a negative impact on women's bodies on social media. Despite this new ban‚ it's unlikely that women's social media habits will be permanently changed. Most women spend their days uploading pictures‚ photoshopping them‚ and checking their like counts on social media platforms. It can be difficult to break these patterns‚ but many young women have come to believe that their social media presence is more important than their real lives. This preoccupation with social media could be contributing to women's body dissatisfaction.
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
🔗 Explore the new Adidas sports bra collection at https://t.co/fJZUEjvopQ #SupportIsEverything pic.twitter.com/CESqmsXOwI — adidas (@adidas) February 9, 2022