Ulta Beauty Apologizes For Shady Promotional EmailUlta Beauty has apologized for sending out a shady promotional email. The email‚ which alluded to a designer's suicide‚ shocked Ulta shoppers. Some called the email 'disgusting' and wondered how the mistake hadn't been caught before it was sent. Others accused Ulta's marketers of making a deliberate error. In this article‚ we take a look at why Ulta was so widely criticized for its e-mail campaign.
Ulta Beauty apologises for deaf email promotionEarlier this month‚ the beauty retailer Ulta Beauty apologized for sending a tone-deaf email promotion about its Kate Spade perfume collection. The email‚ which promoted the perfume collection in a Kate Spade fragrance pouch and roll-on body fragrance oil‚ also mentioned the fashion designer's suicide by hanging. The email was sent during Mental Health Awareness Month‚ which highlights the company's carelessness around mental health issues. According to an Ulta spokesperson‚ the company will hold internal mental health sessions with employees. Several people on social media expressed outrage after Ulta's email promoted the late designer Kate Spade's fragrances‚ despite her suicide in 2018. The email was sent on the first day of Mental Health Awareness Month‚ which is dedicated to raising awareness of depression. The brand apologized for the deaf email and promised to honor the late designer's memory. However‚ this doesn't mean that it isn't still promoting Kate Spade's fragrances. The company is scrambling to recover from its Kate Spade perfume campaign‚ which was marketed on Sunday. In the email‚ Ulta Beauty's email promotes the Kate Spade fragrance and invites people to come hang with us! In addition‚ the brand also promoted Ulta After Dark's Beauty Break online promotion. Although the company is trying to move on‚ it seems to have missed the mark - for now.
Alluded to designer's suicideUlta Beauty has apologized for sending out a sick promo email about Kate Spade fragrances. The email made reference to the late designer‚ who committed suicide in June. Upon further inquiry‚ the company confirmed the email was sent in error and apologized to the Spade family and customers. A full apology was issued. In the meantime‚ customers can look forward to an apology in the mail. The company has apologized for its actions following an uproar after an e-mail sent by Ulta Beauty referencing Kate Spade's suicide. The e-mail promoted beauty products by the designer‚ and included a link to a Kate Spade fragrance sale. Fans expressed outrage at the email‚ which included a link to purchase the fragrance. This is not an acceptable use of social media‚ said Ulta Beauty in a statement.
Apologises for shady promotionSending an apology email is important. It can impact subscribers positively or negatively‚ causing opt-outs or spam complaints. The latter can lead to problems in the future. Before sending an apology email‚ create an action plan and discuss it with your team. You may need to establish processes for email approval. Here are some guidelines:
@ultabeauty @katespade Ulta, you might need to speak to your marketing staff. I just got an email from you saying "come hang with Kate Spade." The actual Kate Spade hung herself with a scarf. Do better. — Betsy Gray (@BetsyGray) May 1, 2022
Just received an apology email from Ulta Beauty after a very poorly worded subject line referencing Kate Spade #MentalHealthAwarenessMonth pic.twitter.com/OOoL4YYgap — Hema Mullur (@HemaMullur) May 2, 2022
Mental health is not something we take lightly. We’re working to make sure this does not happen again. We’re deeply sorry for our mistake and the insensitive nature of the email. — Ulta Beauty (@ultabeauty) May 2, 2022
Ulta sending a promo email saying “come hang with Kate spade” and then sending an apology email for being insensitive because she hung herself in 2018 I’m…………. pic.twitter.com/8x74qz5lSv — Michael Cera on a Friday (@Saadaification) May 2, 2022
Ulta Beauty corporate probably having a MELTDOWN realizing somebody sent out a promo email with the subject line "Come hang with Kate Spade 💕" ... somebody's losing their job lol — morg (@morggmariee) May 2, 2022
Should email subject lines come with a trigger warning?
Surprised to see the insensitive and tone deaf email subject line coming from @ultabeauty. Hope your PR folks are ready. curious what else you had as options if this is what made it through
(h/t @kimberlyselway) pic.twitter.com/l2DT25GYVn — Laura Bedrossian (she/her) (@LauraBedrossian) May 2, 2022
Whoever wrote the incredibly crass email headline at Ulta for the Kate Spade event yesterday also managed to do it on the first day of Mental Health Awareness Month. An ignominious start by demonstrating the carelessness people tend to have around this topic. — Official Tyler Seguin Nipple Bully (@9thgradecommie) May 2, 2022